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Majority of consumers plan to celebrate memorial day

Jul 09, 2023

Supermarket News Staff | May 22, 2023

Numerator, a data and tech company serving the market research space, has released new data on Memorial Day 2023, sourced from verified purchase data and a sentiment survey of over 2,600 consumers on their 2023 holiday intentions. Overall, three-quarters of U.S. consumers plan to celebrate Memorial Day, with all celebration plans seeing increases vs. Memorial Day 2022 and 92% of celebrators planning to make purchases.

Consumer Sentiment Findings Include:

Consumer Purchase Data Findings Include:

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Consumer Sentiment Findings Include: The majority of Americans plan to celebrate Memorial Day. More people intend to be out and about for Memorial Day 2023. Nearly everyone plans to make Memorial Day purchases. Beer is the top alcohol choice, but spirits and hard seltzers see a jump in popularity. More than three-quarters of consumers expect rising prices to impact their Memorial Day spending. 8 in 10 consumers (82%) will try to save money this Memorial Day Consumer Purchase Data Findings Include: Beer typically sees a boost in the week leading up to Memorial Day. As the warmer weather arrives, consumers are likely to opt for lighter beers and IPAs. When purchasing hot dogs, Memorial Day baskets mimic a classic picnic menu. Outdoor summer products start appearing in shopping baskets in the weeks leading up to Memorial Day.